Aug

7

2007

Buyer’s Market vs Seller’s Market

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How things change. When the buyer or the seller has the upper-hand, they make the rules.

Buyer’s Market vs Seller’s Market


We want to welcome our resident cartoonist, Alan Staney, to the blog team. Welcome aboard, Alan. And great work!

Aug

7

2007

Social Bookmarking: The Basics

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Social bookmarking websites let you save bookmarks online and tag and/or categorize them with keywords. The difference between local, or even remote, bookmarking (protopage Google, etc) is that with social bookmarking websites, it is a community of shared bookmarks within common categories or themes. These sites store and organize bookmarks and interesting articles and posts. The content is created by, and added to, by thousands of members; thus creating the community and changing the designation to social bookmarking.
A blog called Blog Marketing Tactics has provided a comprehensive list of social bookmarking websites. But beware. Not all are equal. Some stand above the crowd. A short list is Digg, Del.icio.us and Reddit.
They all do it just a bit differently, so choose which one works the best for you.
Next time I will go into more detail, using a few choice social bookmarking websites as well as how to use these to promote your business.

Aug

7

2007

Kiosks selling Real Estate

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I have realized that we have slogans, billboards, jingles, and any other type of marketing device thrown in our faces every single day. I mean not only do we have commercials, the newspaper, signs all over the street, but now companies are marketing their products through televisions right outside their store fronts. Marketing agency MJM has created interactive multi-media walls. With this state of the art technology all you have to do is move your hands over a panel containing sensors; this will in turn change the picture and audio of the television-like screen. Many real estate agencies or brokerages are taking advantage of this new technology and using it as on street marketing. Just say that you were walking around an outside mall or shopping center and there is an agency located there. All they have to do is set up this screen behind their glass storefront to market their properties. Whether they are open or not, you can go up and view the properties by simply touching the screen and the correct controls with your hands.
This could really be the next step in marketing. Much as the Internet has empowered homebuyers, this too would allow clients and prospects to search listings at their leisure. Effective real estate marketing has been said to involve using all methods of media, such as print ads, TV and radio. Now real estate companies can be reached even when you are not in front of any of these other avenues of marketing.

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