I search the internet all the time for research and sometimes just for fun, so when I came across websites for real estate agents' individual listings, I was elated that there are now websites that have realtor’s listings on them.

When I say this I mean that there are urls dedicated to single listings and those pages are still in the realtor’s website. I have researched this new trend and have found numerous websites that offer different opportunities for real estate agents and their listings.

These individual listing websites are the Realtor’s answer to the high marketing costs. They help give added value to the listings themselves. Researches have found that these listing pages cost half as much as a single day’s open house announcement that realtors will put in a local newspaper.

Clients love it too. Real estate agents have said that their clients are very impressed that their own house has a website dedicated just to their listing and its information. It allows buyers to take a virtual walk-through of the house at anytime and wherever the internet is available.

These listing websites help sell a house faster than normal as well, because of the options to set up multiple photos, put in detailed property information, links to local schools, community information, maps and more.

Studying each individual website, I found that they all link back to the real estate agent's website or the broker site with which they are affiliated. This helps with the optimization of the site and ranks it higher on Google, MSN, Yahoo and other search engines. Each website comes with company brand identity which can help increase exposure. Many of these websites are free while others do have a price tag but they offer fancier themes or more features such as a wizard or better help options.

More and more agents are taking advantage of this new style of website. It is the better way to showcase their client’s listing with a single listing website dedicated only to marketing their property.

Posted in Advertising Gadgets Marketing News Real Estate | 2 Comments » | Share This!

We all want our customers to love us at the end of the day. If they don't love us, they will certainly talk with their friends and neighbors about their bad experience. But if they love us, we hope that they will do the same: talk with their friends and neighbors about their good and positive experience.
I came across an article that added more to this idea. Sometimes we have to ask our customers the right questions to find out how we can best serve their needs.

Posted in News Real Estate | 0 Comments » | Share This!