Nov
20
2007
Maybe we do know what is happening, and it is the same thing that happens in this great country of ours all the time.
Entrepreneurs and the companies on a shoestring get the ball rolling with a new business model or idea, i.e. those who are making big and little money in the Blogosphere.
Once that ball starts to really move, the Big Dogs jump in dumping lots of money into what they see working.
Take Curbed for example. The small blurb about the site says, "In New York City, it comes back to real estate, rent and the neighborhoods we inhabit."
And the money being thrown at this site is quite astounding for a blog.
But it is not just a blog. It is really the attempt to create a brand from the blog. Getting the buzz going about the site the old-fashioned way: with money. Venture capitalists have thrown a purported $1.5 million at this site, and it has attracted big name companies like American Express and Volkswagen.
Getting brand recognition is key to a business that wants to thrive whether it is online or a brick and mortar business, and that is basic business sense.
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