Jan

10

2008

Our Trip to New York City

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This has been a wonderful time in the Big Apple. This is my first time ever being here, so I may be biased, but I have had a blast. Jay Thompson wrote on his post that he got to go to the Google party, and we Homes.com folks were there at the Google New York office as well.
And yes, the view is the "worst" ever...

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Jan

10

2008

The Long Tail

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Blogging and the Long Tail was a topic of interest during this week’s Inman Connect NYC conference. And it is for good reason. The Long Tail is the idea that the 2% of most searched categories are no comparison to the 98% of every other searched category in terms of getting people to come to your blog or website.
And blogging is the way to get this Long Tail wagging.
Another reason many in the industry are placing so much emphasis on the Long Tail is that it costs less to implement.
This Long Tail theory comes about almost naturally and organically through the use of blogs. Real estate bloggers love this and some are using it with great success.
Jay Thompson and Teresa Boardman didn't speak on this topic during their speaking session, but he brought it up during the following session. He is a Realtor in the Phoenix, AZ area, he is an active blogger on Phoenixrealestateguy.com and he gave a wonderful example of how this theory was put to practice.
He was a big fan of Vanilla Pepsi and drank it almost exclusively. Unfortunately, for Pepsi, not many felt as he did and the drink was taken off the market.
Jay was disappointed because he loved the drink, so he wrote a post about his disappointment.
He got many responses from this post. In fact, one of those who commented contacted him, needed his services and Jay helped get him a property.
And all this because he posted about Vanilla Pepsi.

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