The colder months are finally upon us, and it’s a great time to update your website content before the holiday rush! Before you spend time with friends and family this season, you’ll want to make sure that your website is up to par and generating leads effectively.



Website Layout: Is your website outdated? Don’t be afraid to change your website template if you’ve had the same layout for years. AgentAdvantage members also have the option of ordering eStrategy packages for a quick facelift or a complete website overhaul from our professional staff.

Main Page Content: Have you read your main page information lately? At the very least you should make sure that your specialties, designations, service areas and contact information are up to date, but you can also write specific content about house hunting during the holidays, community events, and any charity events that you may be participating in this year.

Agent Photo and Bio: Are you wearing bell bottoms in your profile photo? Is your profile photo in black and white? Time for an update! You can easily refresh your marketing materials by having a new business photo taken. By taking your photo at the end of the year you can take advantage of holiday savings from your local photography studio! And don’t forget to have the photos saved to a CD so you can easily upload them to your website and social media profiles. If you have an online agent bio, you’ll want to update that information as well.

Social Media: Take the time to review your social media profiles to make sure all of your information is correct. You can start by checking your contact information, making sure your links work correctly, and by writing a few blog topics in advance so you won’t have to rush during the busy holiday season.


For more information about making changes to your site, you can visit the AgentAdvantage Learning Center or contact Member Services at (800)889-3726 or email support@agentadvantage.com.

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