10 Things You Can Do To Make Your Site Better

Having multiple domain names that all point at a single website can help improve your marketing exposure. You may find that the domain name you thought was fantastic isn’t getting the result you expected but one that you didn’t care for as much is the one that everyone remembers.

An easy way to help your site generate some income and pay for itself. Use the Preferred Partners section to advertise the businesses you use and trust. Selling the local Termite control and ad on your site for $10 a month helps reduce your overhead. Sometimes you can’t get money but can get gift certificates. We have one client who gets a free dinner for 2 once a month at a local restaurant in exchange for advertising on their site. Be creative!

Increasing your sites exposure via banner or column advertising can significantly improve your sites traffic. Be sure that when you are placing your advertising that you are aware of all the costs and fees that you will be charged. Ask about impression rates, page visibility, how often your ad will run, and click thru rates.

The best source of advertising is one that will allow you to specifically target your potential clients. Advertising on the Homes.com portal is one such avenue. Our Ads team can help you figure out the best spend for your money and help you zoom in on your target audience. Give them a call at (866) 500-5857.

Once you’ve made all your changes and updates to your site and you feel it’s at a completion point, visit the Search Engine Help page in your control panel to start submitting your site to multiple search engines.

Giving your site a kick start is never a bad idea and every advertising program should be considered. Homes.com offers several avenues for achieving better site results. Call our team at 866-500-5857 for more ideas and opportunities

Your email address should be you@yourdomain.com. You can have a total of five so you might consider: relocation@yourdomain.com, sales@yourdomain.com, information@yourdomain.com or other job titles broker@yourdomain.com. Having multiple emails can help with marketing. If you have a certain email you use for Classified ads and another on business cards and a different one for your website, you can tell where you are getting more results from.

Building additional content will be one of the keys to making a robust and fulfilling website experience for all of your site visitors. By identifying what information your clients could potentially be looking for and in turn providing that, you are earning the respect of site visitors and gaining a potential return visitor.

Think about the things that you are asked about all the time, schools, communities, job market, first time buyers, all of these items should be an article on your site. Content has an additional benefit of increase your chances of a decent search engine ranking. Search engine indexing will see your site as being more relevant as you are providing a greater depth of coverage, instead of just a site with listings on it. As they say – Content is king.

Once you’ve got your site up and running you may decide that it feels a little bland, or needs a custom touch to make it “your” site. Working with one of our Custom layouts would be an excellent way of building a site that is much more yours and localized to your area. Our Member Services team will gladly walk you thru the how-to’s of using the custom template option that is available in your template choices list.

If you want to build something even more advanced – say a site with custom menus, a flash movie or custom graphics, we have a solution for that as well! Homes.com and AgentAdvantage has a team of highly trained Graphic Artists on staff that can help you build the site you want. For details on the packages available call (866) 500-5857.

This may seem like an obvious item, however you’d be surprised how many agents fail to mention their website and the distribution channels that their listing get in their Listing Presentation. In the modern era where technology moves faster that we can think, it’s very important to mention to clients how you will get your listings in front of potential buyers. Do you have a website? Do your listings get sent to a national portal sight? Do you listings get sent to other listing sources? Bring your laptop – plug it in and show the client your site, the portal site, your listings in Yahoo!. Showing that you embrace technology is a sure fire way to impress any potential listing.