Self-Directed IRAs: A Smarter Way to Invest in Real Estate For more than three decades, The Entrust Group has provided account administration services for self-directed retirement and tax-advantaged plans. The Entrust Group continues to assist people in purchasing alternative investments with their retirement funds, administering the buying and selling of assets that are typically unavailable through banks and brokerage firms such as real estate. The […] read moreThu, 03 Mar 2016 18:08:39 +0000
How to Create a Modern Homestead Did you know that Hilary Swank raises her own chickens from eggs? She’s not the only celebrity getting into modern homesteading: Julia Roberts composts her kitchen scraps and chicken poop while Oprah has a 12-acre organic garden in Maui. Even the White House has a vegetable garden thanks to Michelle Obama! Anyone willing to give […] read moreWed, 27 Jan 2016 21:11:03 +0000
Apartments.com and Move, Inc., Enter into a Strategic Content Relationship Group, Inc., owner of Apartments.com, recently announced an agreement to exclusively power the apartment community listings on the websites owned and operated by News Corp subsidiary Move, Inc.—realtor.com®, Move.com, and Doorsteps.com—with advertiser content from Apartments.com and ApartmentFinder.com. The Apartments.com apartment community listing information complements realtor.com®’s listings content, which is derived from relationships with agents, brokers, […] read moreSun, 22 Nov 2015 18:06:09 +0000
Cartus Expands Strategic Alliance with Learnship, a Leading Global Online Language Training Firm Cartus Corporation recently announced that it has expanded its strategic alliance with Learnship, an innovative provider of online language training based in Germany with clients worldwide. Together, Learnship and Cartus are helping transform the way companies offer language training and how their employees access it worldwide. This strategic alliance makes Cartus’ existing high-quality, in-person training […] read moreMon, 12 Oct 2015 20:01:02 +0000
Your business is on the field of one of the most competitive games of all: organic search rankings. If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors. If you don't follow the rules, you have no chance of scoring those goals if there's a referee on the field.
Search engines play the role of referee in the search engine optimization game. For business owners, that means ethical SEO conduct pays off.
This week Google published a report titled “How we fought webspam in 2015” chronicling what they discovered and accomplished last year. This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid.
#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country gather to compare notes. Last week we hosted the chat and the hot topic was monitoring social traffic. We discussed KPIs, paid and free tools. We also took on harder questions, like how to leverage the data pull from monitoring social traffic and how to prove ROI using social monitoring reports. Here's what we learned!
Penalties for links usually focus on the inbound kind. So Google’s recent spate of manual actions against websites for having “unnatural artificial, deceptive, or manipulative outbound links” was a surprise to many.
This time, the search engine targeted sites linking out because the links looked like an attempt to boost the destination sites’ rankings in search results. Google took action by devaluing all of the linking site's links as untrustworthy.
But there were warning signs from Google that penalties loomed ...
In this post by our VP of organic search operations and former search engine rep Duane Forrester, you'll find out:
What Google posted a few weeks before the penalties came down.
How not to overreact to the Google penalties
What to do to clean up links in your product reviews and other pages, and
Search Engine Journal hosted an exclusive event limited to 150 digital marketers. The second annual SEJ Summit featured eight industry leaders from companies including Google, Microsoft, LinkedIn and Disney.
Several key themes that emerged from the exclusive day-long event in Santa Monica:
Think of your users as humans. You're not an SEO optimizing for a user, but a person optimizing for another human.
We live in a multiscreen world. You never know where someone will be interacting with your content. #ResponsiveDesign
Accelerated Mobile Pages (AMP) is gaining momentum and regardless of your industry you need to be ready to implement.
Tracking the Flock of (Ultrawealthy) Seagulls There has been voluminous discussion in recent years about following and marketing to the high end of the demographic scale, especial the real estate market. It’s been the focus of much of the new housing development action of the past... Read More read moreSun, 06 Mar 2016 15:02:59 +0000
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
Everyone who is buying a home comes to the marketplace with some preconceptions as to how things will proceed. If someone is selling a house in the area and buying a different house in the same area, there are not as many surprises that cause a lot of confusion. If someone is moving here from […]
I am loving life at the forefront of change in the real estate industry. My firm Quill Realty left the Northwest Multiple Listing Service on July 1. Since then, we’ve picked up some listings and sold a few houses – our first non-MLS sale closed Friday. Congratulations to this beautiful family!!! So we’re selling houses […]
I could not be prouder today. Quill’s first Single Broker Listing is live and looks great! On the Quill Blog, on Zillow, on Redfin – heck, it looks great EVERYWHERE!! By my estimation, this is what the future of real estate will look like: One broker marketing a property directly to buyers via multiple channels, without […]
Today, my real estate firm Quill Realty is announcing its imminent withdrawal from the Northwest Multiple Listing Service [Quill Press Release 5/19/15]. We have some current inventory we need to clear. But by July 1, and likely sooner, Quill will withdraw from the NWMLS. Why? Because that is where the future of real estate lies. For […]