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  • Low Down Payment Drop: Share of Buyers Lands at 11-Year Low
    Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. Results show that in 2014 the share of buyers putting down 3 percent or less […]
    read more Wed, 18 Feb 2015 21:31:30 +0000
  • NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices
    NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […]
    read more Wed, 28 Jan 2015 22:44:17 +0000
  • Study Shows Consumers Aren’t Shopping around for Mortgages
    A recently released study done by the Consumer Financial Protection Bureau (CFPB) found nearly half of Americans looking to purchase a home do not do their due diligence by shopping around for mortgage lenders. Rather, the survey found potential borrowers seriously consider only one lender, and that lender is often someone they’re already working with […]
    read more Wed, 21 Jan 2015 21:05:26 +0000
  • HomeServices of America Announces Formation of Regional Brokerage
    HomeServices of America, a Berkshire Hathaway affiliate, announced Tuesday the consolidation of Berkshire Hathaway HomeServices Northwest Real Estate (based in Seattle, WA) and Berkshire Hathaway HomeServices Northwest Real Estate (based in Portland, OR), creating a regional Pacific Northwest brokerage. Jason Waugh, current president and CEO of Berkshire Hathaway HomeServices in Portland will assume the role […]
    read more Tue, 20 Jan 2015 21:47:31 +0000
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  • Paid vs. earned: What’s the BEST media strategy for real estate?
    Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.”  This includes our websites, blogs, and Facebook pages; [...]
    read more Fri, 19 Apr 2013 16:24:42 +0000
  • Circa: News reinvented for your phone
    You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...]
    read more Wed, 17 Apr 2013 15:05:58 +0000
  • Gmail’s spam filter is killing your drip campaign: Top tips to get personal
    Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...]
    read more Tue, 16 Apr 2013 21:08:22 +0000
  • Google Think insights — the real estate digital marketing cheat sheet
    Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...]
    read more Mon, 15 Apr 2013 15:30:59 +0000
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