Errol Samuelson to Join Zillow as Chief Industry Development Officer 20-year veteran in technology and real estate sectors to lead company’s industry relations Zillow, Inc., a leading real estate and home-related marketplace, announced that Errol Samuelson will join the company in the new position of Chief Industry Development Officer to lead the company’s real estate industry relations strategy. He will report directly to Zillow® CEO [...] read moreWed, 05 Mar 2014 21:33:26 +0000
American Home Shield “Kidstructions” Video Contest Underway Do you know some kids that are full of imaginative insights and love to get in front of a video camera? If so, you have a good chance to win some great prizes from American Home Shield®. AHS knows how complicated it can be to describe how household systems and appliances work. That’s why they’ve [...] read moreSun, 16 Feb 2014 21:08:04 +0000
Your Place: Relative Humidity Indoors Determines Likelihood of Mold (MCT)—A few weeks back, a reader contacted me with a concern that the portable humidifier his daughter was running in a bedroom could contribute to a mold problem, although he had seen no evidence of one yet. In my household, we have run humidifiers in bedrooms because, for example, one son suffered from croup-like symptoms [...] read moreSun, 16 Feb 2014 21:04:40 +0000
Internet marketing is evolving — are you? This month's SEO Newsletter focuses on amplifying your business's online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords Express, and a guide intended to help a business choose which social networks are a good fit for their audience and investment. The strongest SEO campaigns work hand-in-hand with paid campaigns and social media marketing, both of which amplify a brand's reach among new audiences.
The SEO benefits of publishing and content marketing are huge. Google's head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become publishers, they also stand to earn top-of-mind recall and establish brand recognition.
Yesterday, Bruce Clay, Inc. hosted #SEOchat on Twitter. On the agenda? Brands as Publishers.
When SEOs take on a content publisher orientation, it helps think in terms of how to tell stories and how to manage assets as publisher organizations do. The best brands tell stories that resonate with their consumers -- think of Dove's "Campaign for Real Beauty" or Dos Equis' "The Most Interesting Man in the World." These brands aren't just advertising -- they're telling stories. This kind of strategic content marketing means brands and businesses have to be capable in the role of a publisher, i.e. creating and curating content, images and video that targets and engages specific audiences.
Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet marketing role you're wearing many hats, developing and optimizing the content to publish across the channels, and coordinating the various interests of the brand across the organization. To aid you in this task, we've published "Content Marketing Strategies for Professionals," within which renowned social media strategist and community builder Michael Brito contributes a section on where paid, earned and owned media intersect, and how to maximize the impact of these channels through synergistic strategy.
Since 1996, Bruce Clay has been commited to ethical SEO and his passion for all things concerning search. Armed with a "be a leader, not a follower" mentality, he has helped to shape the landscape of Internet marketing with his books, presentations and training -- and earned his company a spot in the Inc. 500 | 5000 list for seven consecutive years.
Clay's SEO insights are laced throughout every chapter of his latest book, "Content Marketing Strategies for Professionals," coauthored by Murray Newlands. Clay uses his vast knowledge and experience to provide readers with SEO tips concerning:
In a special interview, Clay shared some of his insights on being a CEO. It turns out a lot of the principles behind successful SEO, such as transparency and commitment to quality, are the same principles that have led to his success as a CEO.
There is a buzz going on among fellow mortgage bloggers about how days may be numbered for mortgage blogs. This is as a largely the result of guidance issued by federal regulators late last year specifically on social media. When I first read this guidance, my initial response was “so what? This is pretty much […]
This year Seattle RE BarCamp is actually going to be south of Seattle at the Center Point Conference Center in Kent (south of Southcenter Mall and north of the Showare Stadium)… so technically, we’re calling this “Greater Seattle reBarCamp”. Regardless, this event will be taking place on March 13, 2014. This event is an “un-conference” […]
Dear Glenn: I’ve been following Redfin since its launch in 2006. The year prior I started my own law practice focused on residential real estate. I soon realized that I could provide the legal services needed by a home buyer or seller for a fee significantly less than 3%. Moreover, by 2005 it was apparent […]
Stainless has become a preferred color option. Most people who say “stainless” are not always talking about expensive Stainless STEEL. As long as the color is the same, most people don’t care. Easy way to tell if it is Stainless “Look” is to carry a fridge magnet when you are shopping for appliances or houses […]