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  • Pending Home Sales Dip in June
    After five consecutive months of increases, pending home sales slipped in June but remained near May’s level, which was the highest in over nine years, according to the National Association of REALTORS®. Modest gains in the Northeast and West were offset by larger declines in the Midwest and South. The Pending Home Sales Index, a forward-looking […]
    read more Wed, 29 Jul 2015 21:06:57 +0000
  • Open Houses: Powerful or Pointless?
    When properly executed, open houses can be one of the best marketing tactics in real estate, not only for listings, but also for agents’ personal branding. However, their usefulness is often a polarizing topic; some find power and practicality in open houses, while others are doubtful of their value. RISMedia wants to know: Are open […]
    read more Thu, 09 Jul 2015 20:26:29 +0000
  • Big Data’s Big Applications for Real Estate
    Consumers are hungry for information, and the Internet gives them unprecedented access to all kinds of it with a few clicks. When it comes to searching for a new home, buyers want as much data as possible to help them make informed choices. And sellers want to quickly find market trends and activity to make […]
    read more Sun, 28 Jun 2015 20:20:55 +0000
  • RE/MAX Appoints New President
    Geoff Lewis, RE/MAX Executive Vice President and Chief Legal Officer has been named President upon the announcement that Vinnie Tracey plans to retire. Tracey assumes the title of President Emeritus until his retirement after the August Broker/Owner convention. Lewis led the RE/MAX Legal Department since joining the company in 2004 as Senior Vice President, General Counsel and […]
    read more Sun, 10 May 2015 17:06:29 +0000
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  • Paid vs. earned: What’s the BEST media strategy for real estate?
    Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.”  This includes our websites, blogs, and Facebook pages; [...]
    read more Fri, 19 Apr 2013 16:24:42 +0000
  • Circa: News reinvented for your phone
    You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...]
    read more Wed, 17 Apr 2013 15:05:58 +0000
  • Gmail’s spam filter is killing your drip campaign: Top tips to get personal
    Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...]
    read more Tue, 16 Apr 2013 21:08:22 +0000
  • Google Think insights — the real estate digital marketing cheat sheet
    Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...]
    read more Mon, 15 Apr 2013 15:30:59 +0000
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