Low Down Payment Drop: Share of Buyers Lands at 11-Year Low Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. Results show that in 2014 the share of buyers putting down 3 percent or less […] read moreWed, 18 Feb 2015 21:31:30 +0000
NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […] read moreWed, 28 Jan 2015 22:44:17 +0000
Study Shows Consumers Aren’t Shopping around for Mortgages A recently released study done by the Consumer Financial Protection Bureau (CFPB) found nearly half of Americans looking to purchase a home do not do their due diligence by shopping around for mortgage lenders. Rather, the survey found potential borrowers seriously consider only one lender, and that lender is often someone they’re already working with […] read moreWed, 21 Jan 2015 21:05:26 +0000
HomeServices of America Announces Formation of Regional Brokerage HomeServices of America, a Berkshire Hathaway affiliate, announced Tuesday the consolidation of Berkshire Hathaway HomeServices Northwest Real Estate (based in Seattle, WA) and Berkshire Hathaway HomeServices Northwest Real Estate (based in Portland, OR), creating a regional Pacific Northwest brokerage. Jason Waugh, current president and CEO of Berkshire Hathaway HomeServices in Portland will assume the role […] read moreTue, 20 Jan 2015 21:47:31 +0000
This is a huge announcement, guys. Circle your calendars — April 21, 2015.
Google made an announcement today regarding their mobile search algorithm. In an unprecedented move, they have announced the exact date that they intend to change their mobile organic SERP algorithm to more heavily weigh “mobile friendliness” as a ranking signal. That date is April 21.
Read on for what's changing, what we don't know (yet) and what this means for you.
Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He's a co-author of "The Art of SEO," has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he'll be speaking in two Search Marketing Expo (SMX) sessions: "The Growth of Direct Answers: How Should SEOs React?" and "How to Secure Your Site for Google's HTTPS Algorithm."
Today, Enge will shed light on the current state of search and social, complete with insights from his recent four-million tweet case study. Without further adieu, let's get to the interview!
In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). All month long, we've featured exclusive interviews with VIP SMX speakers, including the likes of Bing’s Duane Forrester and Google’s Gary Illyes. Today, we're excited to talk with one of SEO's most fiery females: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you're headed to SMX, you can catch her in "Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know" on March 4.
Read on to discover what Hoffman has to say about her "many moons" of digital marketing experience, her firm belief that the most effective Internet marketers stay "in the trenches," and much more, including thoughts on the good, the bad and the questionable of link acquisition strategies.
Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company's websites, video games, mobile apps and more. In the "Getting Things Done the Enterprise Way" session at Search Engine Summit in Santa Monica, Preston discusses the criticality of technical excellence, team culture, winning influence and more. Get the full story.
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
Seattle Area – Choosing Best Place to Live. I recently received a request to write a new post on this topic. Even I find most of the articles I have read on this topic to be very confusing. Like this one that mixes a few “Really?!?” with the obvious best places. Or this one that […]
One of the great challenges of being on the “bleeding edge” of change in any industry is identifying the words to be used in discussing the new model. The real estate industry is, at more than a century old, steeped in history and culture. So it’s even more of a challenge to create a dialog that accurately captures […]
Conforming loan limits will be slightly higher in 2015 for homes located in King, Pierce and Snohomish Counites. 1 Unit: $517,500 2 Unit: $662,500 3 Unit: $800,800 4 Unit: $995,200 All other counties in Washington state will have the same loan limits in 2015 as they did this year.
Bill Gassett wrote a blog post a couple of days ago titled “Things Buyers Do That Real Estate Agents Hate”. I happen to know and like Bill and would not normally engage in a “correction”, point-counterpoint post with him. However one of my clients posted Bill’s article on his facebook page with this tag “Ardell […]