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  • RE/MAX Appoints New President
    Geoff Lewis, RE/MAX Executive Vice President and Chief Legal Officer has been named President upon the announcement that Vinnie Tracey plans to retire. Tracey assumes the title of President Emeritus until his retirement after the August Broker/Owner convention. Lewis led the RE/MAX Legal Department since joining the company in 2004 as Senior Vice President, General Counsel and […]
    read more Sun, 10 May 2015 17:06:29 +0000
  • Low Down Payment Drop: Share of Buyers Lands at 11-Year Low
    Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. Results show that in 2014 the share of buyers putting down 3 percent or less […]
    read more Wed, 18 Feb 2015 21:31:30 +0000
  • NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices
    NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […]
    read more Wed, 28 Jan 2015 22:44:17 +0000
  • Study Shows Consumers Aren’t Shopping around for Mortgages
    A recently released study done by the Consumer Financial Protection Bureau (CFPB) found nearly half of Americans looking to purchase a home do not do their due diligence by shopping around for mortgage lenders. Rather, the survey found potential borrowers seriously consider only one lender, and that lender is often someone they’re already working with […]
    read more Wed, 21 Jan 2015 21:05:26 +0000
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  • #SMX Sneak Peak: Conversion Rate Rock Stars

    #SMX Sneak Peak: Conversion Rate Rock Stars was originally published on BruceClay.com, home of expert search engine optimization tips.

    Purna VirjiInbound marketer Purna Virji has been honing her CRO game for more than eight years. In that time she has become one of the industry's most prominent experts focused on conversion through her column at Search Engine Watch and her speaking engagements at SMX, Affiliate Summit, and the ecommerce conference eTail. When she speaks at the conversion-focused SMX Advanced session "Conversion Rate Rockstars," her tips will revolve around ways to drive your efforts with data. In advance of SMX Advanced, we asked Virji to share some next-level conversion optimization advice to help digital marketers expand their field of knowledge. In this interview, Virji looks at:

    • What useful qualitative data (data you can't put a number on) can be used to inform conversion optimization
    • Myths of conversion optimization that could be holding you back
    • How to use PR and traditional marketing in conversion optimization efforts
    • Conversion and usability obstacles unique to the mobile experience

    Read the full interview here!


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  • Mobile Marketing: How to Convert the Mobile Visitor

    Mobile Marketing: How to Convert the Mobile Visitor was originally published on BruceClay.com, home of expert search engine optimization tips.

    Mobile Marketing"Everyone’s been preaching the importance of having a robust mobile marketing strategy for the past seven years or so, and although we all know this, a lot of us still decided to put mobile on the backburner. Now that 'Mobilegeddon' is upon us, and Google is constantly telling us how important mobile 'micro-moments' are, marketers are being forced to act — 2015 could turn out to be the actual 'year of mobile,'" said SMX Speaker and WordStream Content Marketing Specialist Margot da Cunha.

    When SMX Advanced hits Seattle next month (June 2-4), mobile-friendliness will be addressed from every angle. Da Cunha will take the stage alongside Lisa Williams and Phoebe Hanley in "Converting the Mobile Visitor." They will discuss the best ways to attract and convert mobile users, and share strategies on text ads, display ads, click-to-call offers, targeting by device and location, and demographic research. Today, da Cunha gives us a sneak peak of what's to come in her SMX presentation!

    Read more of Mobile Marketing: How to Convert the Mobile Visitor.


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  • AdWords Upgrades! Mobile Ad Formats, Cross-Device Conversion Tracking, Plus Automation

    AdWords Upgrades! Mobile Ad Formats, Cross-Device Conversion Tracking, Plus Automation was originally published on BruceClay.com, home of expert search engine optimization tips.

    StepInsideAdWordsGoogle AdWords super charged the search advertising platform in three exciting new ways announced last week. For our SEM management clients, we wanted to share the new ad formats, automation tools and measurement capabilities we on the Bruce Clay, Inc. SEM team will be putting to work on your campaigns in the coming months.

    • New mobile ad formats for shopping, hotels, autos, finance, with more verticals on the way
    • New tools to track conversions that happen across multiple devices and advanced attribution models that give credit beyond the last click
    • Automated solutions for bidding and dynamic ad serving

    Read about the ways your business will benefit from these enhanced tools, reports and AdWords upgrades!


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  • Your Pass to #SMX Advanced: The Year’s Most Technical SEO Conference Is Here

    Your Pass to #SMX Advanced: The Year’s Most Technical SEO Conference Is Here was originally published on BruceClay.com, home of expert search engine optimization tips.

    Content Writer Interview Questions(7)Less than 90 tickets remain for Search Marketing Expo (SMX) Advanced 2015! If you're planning to register for the must-attend event, hurry — because it looks like it's about to sell out for the ninth year in a row. When registering, save 10 percent on all passes and workshops with our discount code: SMXA15BRUCECLAY.

    If you're looking for next-level search marketing education and networking, this is the conference you don't want to miss. Industry elite gather here to share advanced technical knowledge and tactical tips for search engine optimization, paid search and social media marketing. I'll be on the scene liveblogging. Read on to see where you can meet Bruce during the conference and see our liveblog schedule.


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  • Paid vs. earned: What’s the BEST media strategy for real estate?
    Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.”  This includes our websites, blogs, and Facebook pages; [...]
    read more Fri, 19 Apr 2013 16:24:42 +0000
  • Circa: News reinvented for your phone
    You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...]
    read more Wed, 17 Apr 2013 15:05:58 +0000
  • Gmail’s spam filter is killing your drip campaign: Top tips to get personal
    Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...]
    read more Tue, 16 Apr 2013 21:08:22 +0000
  • Google Think insights — the real estate digital marketing cheat sheet
    Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...]
    read more Mon, 15 Apr 2013 15:30:59 +0000
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