99 of Top 100 Housing Metros Improve Year over Year The spring buying season continues to cruise along throughout most of the country, according to Freddie Mac’s recently released Multi-Indicator Market Index® (MiMi®). Two additional metros—Charlotte, N.C., and Knoxville, Tenn.—entered their benchmark ranges. The national MiMi value stands at 84.1, indicating a housing market that’s on the outer range of its historic benchmark level of […] read moreSat, 02 Jul 2016 00:03:58 +0000
REALTORS® Rally to Find Flood Insurance Solutions Flood insurance costs continue to put small businesses and homeownership at risk, but the National Association of REALTORS® told U.S. Senators recently that a range of solutions are on the horizon. David McKey, 2016 vice chair of NAR’s Insurance Committee, testified on NAR’s behalf before the Senate Small Business and Entrepreneurship committee. McKey told Senators in attendance that […] read moreThu, 30 Jun 2016 20:48:13 +0000
Home Prices Make a Spring Sprint New data shows home prices continue to rise across the country over the last 12 months, according to the latest results for the S&P/Case-Shiller Home Price Indices. The S&P/Case-Shiller U.S. National Home Price Index, covering all nine U.S. census divisions, reported a 5.0 percent annual gain in April, down from 5.1 percent the previous month. […] read moreWed, 29 Jun 2016 20:24:50 +0000
A Look Inside a Premium, International Real Estate Academy As a brand, Engel & Völkers has always valued training and coaching as an essential component to maintaining the high level of expertise and service that has come to be expected by the most discerning homebuyers and sellers worldwide—a brand promise that is the foundation of our acclaimed international reputation. We also take the success […] read moreWed, 29 Jun 2016 20:23:27 +0000
The Ask Me Anything session with Google Search is always an SMX highlight. The audience is full of digital marketers eagerly waiting to hear what Google Webmaster Trends Analyst Gary Illyes will reveal in the AMA with Search Engine Land and Marketing Land Editor Danny Sullivan. Read on for this Googler's statements on RankBrain, Google Assistant, Penguin, Panda and more! Get the story!
How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.
The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn't. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!
Tracking the Flock of (Ultrawealthy) Seagulls There has been voluminous discussion in recent years about following and marketing to the high end of the demographic scale, especial the real estate market. It’s been the focus of much of the new housing development action of the past... Read More read moreSun, 06 Mar 2016 15:02:59 +0000
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
It’s no big surprise that the Seattle City Council has been preparing to set regulations on vacation rentals, such as homes you find on AirBnb or Home Away/VRBO. Typically, vacation rentals allow home owners to rent out all or a portion of a home for short periods of time. Vacation rentals have become very popular […]
Everyone who is buying a home comes to the marketplace with some preconceptions as to how things will proceed. If someone is selling a house in the area and buying a different house in the same area, there are not as many surprises that cause a lot of confusion. If someone is moving here from […]
I am loving life at the forefront of change in the real estate industry. My firm Quill Realty left the Northwest Multiple Listing Service on July 1. Since then, we’ve picked up some listings and sold a few houses – our first non-MLS sale closed Friday. Congratulations to this beautiful family!!! So we’re selling houses […]
I could not be prouder today. Quill’s first Single Broker Listing is live and looks great! On the Quill Blog, on Zillow, on Redfin – heck, it looks great EVERYWHERE!! By my estimation, this is what the future of real estate will look like: One broker marketing a property directly to buyers via multiple channels, without […]