Big Data’s Big Applications for Real Estate Consumers are hungry for information, and the Internet gives them unprecedented access to all kinds of it with a few clicks. When it comes to searching for a new home, buyers want as much data as possible to help them make informed choices. And sellers want to quickly find market trends and activity to make […] read moreSun, 28 Jun 2015 20:20:55 +0000
RE/MAX Appoints New President Geoff Lewis, RE/MAX Executive Vice President and Chief Legal Officer has been named President upon the announcement that Vinnie Tracey plans to retire. Tracey assumes the title of President Emeritus until his retirement after the August Broker/Owner convention. Lewis led the RE/MAX Legal Department since joining the company in 2004 as Senior Vice President, General Counsel and […] read moreSun, 10 May 2015 17:06:29 +0000
Low Down Payment Drop: Share of Buyers Lands at 11-Year Low Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. Results show that in 2014 the share of buyers putting down 3 percent or less […] read moreWed, 18 Feb 2015 21:31:30 +0000
NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […] read moreWed, 28 Jan 2015 22:44:17 +0000
Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle apps in particular saw 174 percent growth. If you are have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That's deep linking.
This article is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You'll also learn basic requirements for Android and iOS setup.
In the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL's backlinks. Use it to discover your site's backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of SEOToolSet.com. This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.
Traffic comes to a website through many avenues, and mobile’s a major highway. As digital marketers and business owners, it’s our job to ensure this road is the shortest, easiest route to our products or services; potential clients, current customers, and the search engines all expect this of us. If you haven’t embraced mobile search engine marketing, don’t worry. Use this guide to learn the most valuable ways you can optimize and advertise your mobile site for customers on the go. Read more.
Devising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It's a common – and good – question to be asking. The answer depends on your budget and your goals.
Each option comes with its own benefits – and in a perfect world you would likely have both. Here's Bruce Clay's take on the issue: "It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO."
If it's a matter of one or the other, however, it's important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.
[Video] Bloomberg TV w/Mark Crumpton 7-1-2015 I very much enjoyed my interview with Mark Crumpton on Bloomberg TV last week concerning the state of the Manhattan and U.S. housing markets. Our just published market report for Douglas Elliman revealed a number of records int he 2Q... Read More read moreMon, 06 Jul 2015 01:08:30 +0000
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
Today, my real estate firm Quill Realty is announcing its imminent withdrawal from the Northwest Multiple Listing Service [Quill Press Release 5/19/15]. We have some current inventory we need to clear. But by July 1, and likely sooner, Quill will withdraw from the NWMLS. Why? Because that is where the future of real estate lies. For […]
Zillow Talk: The New Rules of Real Estate, by Spencer Rascoff and Stan Humphries Reviewed by Craig Blackmon This book by Zillow’s CEO and Chief Economist, respectively, is a wonderful advertisement for Zillow. It’s also a good book. It’s easy to read – really easy, clearly written to appeal to the broadest spectrum of readers […]
Ardell recently posted on this subject. She noted there really isn’t that much out there about this now-common aspect of buying or selling a home (common, that is, for MLS-listed homes, you can avoid the frenzy by looking for homes on MLS alternatives). She and I then engaged in some typically spirited discourse, which in turn […]
A seller setting a time in the future when they will review all offers at the same time has become common enough to warrant a blog post explaining the general pros and cons and procedure for this type of listing instruction. I just did a spot check of new listings in Kirkland 98033 and a […]