Apartments.com and Move, Inc., Enter into a Strategic Content Relationship Group, Inc., owner of Apartments.com, recently announced an agreement to exclusively power the apartment community listings on the websites owned and operated by News Corp subsidiary Move, Inc.—realtor.com®, Move.com, and Doorsteps.com—with advertiser content from Apartments.com and ApartmentFinder.com. The Apartments.com apartment community listing information complements realtor.com®’s listings content, which is derived from relationships with agents, brokers, […] read moreSun, 22 Nov 2015 18:06:09 +0000
Cartus Expands Strategic Alliance with Learnship, a Leading Global Online Language Training Firm Cartus Corporation recently announced that it has expanded its strategic alliance with Learnship, an innovative provider of online language training based in Germany with clients worldwide. Together, Learnship and Cartus are helping transform the way companies offer language training and how their employees access it worldwide. This strategic alliance makes Cartus’ existing high-quality, in-person training […] read moreMon, 12 Oct 2015 20:01:02 +0000
Pending Home Sales Dip in June After five consecutive months of increases, pending home sales slipped in June but remained near May’s level, which was the highest in over nine years, according to the National Association of REALTORS®. Modest gains in the Northeast and West were offset by larger declines in the Midwest and South. The Pending Home Sales Index, a forward-looking […] read moreWed, 29 Jul 2015 21:06:57 +0000
Open Houses: Powerful or Pointless? When properly executed, open houses can be one of the best marketing tactics in real estate, not only for listings, but also for agents’ personal branding. However, their usefulness is often a polarizing topic; some find power and practicality in open houses, while others are doubtful of their value. RISMedia wants to know: Are open […] read moreThu, 09 Jul 2015 20:26:29 +0000
From family to friends, travel to great jobs, babies to weddings, there's a lot to be grateful for this year. Tomorrow is Thanksgiving, and in honor of the holiday, some of us on the Bruce Clay, Inc. team shared what we're especially thankful for.
We are also particularly thankful for the new additions to our team: Duane Forrester, VP of Organic Search Operations, and David Szetela, VP of Search Marketing Operations. Bruce Clay said it best when he said: "I am thankful that the company was able to add key leaders to our roster. Along with myself and the BCI team, we form a powerful force in the SEO and PPC space."
Click through to read what Bruce and folks on our team are thankful for.
Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.
Bruce Clay, Inc. added Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy. Forrester was awarded Search Personality of the Year at the 2014 U.S. Search Awards.
"Everyone knows that Duane could have gone to work for any company he wanted,” said Bruce Clay, president of Bruce Clay, Inc. “It is an honor that he chose to work here."
TL;DR – A theory: The next Google Penguin update, expected to roll out before year’s end, will kill link spam outright by eliminating the signals of inorganic backlinks. Google will selectively pass link equity by topical relevance of linked sites, made possible by semantic analysis. Google will reward organic links and perhaps even mentions from authoritative sites in any niche. As a side effect, link-based negative SEO and Penguin "penalization" will be eliminated.
Ever wondered what would happen if you ran classic literature through an SEO tool? Me, too!
I’ve got a sweet spot for tools that give me an idea of how I’m doing as a search marketer and content publisher. I think a true test of an SEO tool’s power is whether the software can do the job of a careful human expert in a fraction of the time.
Check out the following experiment, which details what happened when an SEO tool meets F. Scott Fitzgerald’s “The Great Gatsby.” While it was devised in fun and out of true curiosity, it ended up being a real-life study of SEO tools at work, worth sharing.
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
I am loving life at the forefront of change in the real estate industry. My firm Quill Realty left the Northwest Multiple Listing Service on July 1. Since then, we’ve picked up some listings and sold a few houses – our first non-MLS sale closed Friday. Congratulations to this beautiful family!!! So we’re selling houses […]
I could not be prouder today. Quill’s first Single Broker Listing is live and looks great! On the Quill Blog, on Zillow, on Redfin – heck, it looks great EVERYWHERE!! By my estimation, this is what the future of real estate will look like: One broker marketing a property directly to buyers via multiple channels, without […]
Today, my real estate firm Quill Realty is announcing its imminent withdrawal from the Northwest Multiple Listing Service [Quill Press Release 5/19/15]. We have some current inventory we need to clear. But by July 1, and likely sooner, Quill will withdraw from the NWMLS. Why? Because that is where the future of real estate lies. For […]
Zillow Talk: The New Rules of Real Estate, by Spencer Rascoff and Stan Humphries Reviewed by Craig Blackmon This book by Zillow’s CEO and Chief Economist, respectively, is a wonderful advertisement for Zillow. It’s also a good book. It’s easy to read – really easy, clearly written to appeal to the broadest spectrum of readers […]