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  • Big Data’s Big Applications for Real Estate
    Consumers are hungry for information, and the Internet gives them unprecedented access to all kinds of it with a few clicks. When it comes to searching for a new home, buyers want as much data as possible to help them make informed choices. And sellers want to quickly find market trends and activity to make […]
    read more Sun, 28 Jun 2015 20:20:55 +0000
  • RE/MAX Appoints New President
    Geoff Lewis, RE/MAX Executive Vice President and Chief Legal Officer has been named President upon the announcement that Vinnie Tracey plans to retire. Tracey assumes the title of President Emeritus until his retirement after the August Broker/Owner convention. Lewis led the RE/MAX Legal Department since joining the company in 2004 as Senior Vice President, General Counsel and […]
    read more Sun, 10 May 2015 17:06:29 +0000
  • Low Down Payment Drop: Share of Buyers Lands at 11-Year Low
    Those using low down payment plans dropped last year, according to recently released news from RealtyTrac, who analyzed the size of down payments on nearly 20 million purchase loans for single family homes and condos nationwide from 2004 through 2014. Results show that in 2014 the share of buyers putting down 3 percent or less […]
    read more Wed, 18 Feb 2015 21:31:30 +0000
  • NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices
    NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […]
    read more Wed, 28 Jan 2015 22:44:17 +0000
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  • Apps 101: Deep Linking, App Indexing and Why They Matter

    Apps 101: Deep Linking, App Indexing and Why They Matter was originally published on BruceClay.com, home of expert search engine optimization tips.

    Jurassic World ReviewsApps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and lifestyle apps in particular saw 174 percent growth. If you are have an app or are developing an app, app indexation and deep linking are something you definitely need to be paying attention to. Basically, Google wants to treat your app like a website. It wants to crawl it and index it so that it can return specific pages from an app in search results. That ability to return specific pages within an app? That's deep linking.

    This article is for those just dipping their toes in app indexation. Read on for a breakdown of what app indexing and deep linking actually are, as well as helpful examples of deep linking in action. You'll also learn basic requirements for Android and iOS setup.

    Read more of Apps 101: Deep Linking, App Indexing and Why They Matter.


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  • Free SEO Tool Alert! Quick Backlink Snapshot from the Lightweight Link Analysis Report

    Free SEO Tool Alert! Quick Backlink Snapshot from the Lightweight Link Analysis Report was originally published on BruceClay.com, home of expert search engine optimization tips.

    hammerIn the latest edition of Free SEO Tool Tuesday, we introduce you to the Link Analysis Report, a free SEO tool that provides a quick snapshot of a URL's backlinks. Use it to discover your site's backlinks and the inbound links of your competitors. There are 10 free SEO tools that anyone can use without logging in from the Free Tools page of SEOToolSet.com. This blog walks through the simple steps of how to use the free Link Analysis Report and provides four ways to use the data from the tool to sharpen your organic SEO strategy. Learn how to use the Link Analysis Report tool.


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  • Guide to Mobile PPC Opportunities

    Guide to Mobile PPC Opportunities was originally published on BruceClay.com, home of expert search engine optimization tips.

    mobile phoneTraffic comes to a website through many avenues, and mobile’s a major highway. As digital marketers and business owners, it’s our job to ensure this road is the shortest, easiest route to our products or services; potential clients, current customers, and the search engines all expect this of us. If you haven’t embraced mobile search engine marketing, don’t worry. Use this guide to learn the most valuable ways you can optimize and advertise your mobile site for customers on the go. Read more.


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  • In-House SEO or SEO Agency: Which is Right for Your Business?

    In-House SEO or SEO Agency: Which is Right for Your Business? was originally published on BruceClay.com, home of expert search engine optimization tips.

    SEO in-house or agencyDevising or revising an SEO strategy for your business and wondering whether or not to go with an in-house SEO or an SEO agency? It's a common – and good – question to be asking. The answer depends on your budget and your goals.

    Each option comes with its own benefits – and in a perfect world you would likely have both. Here's Bruce Clay's take on the issue: "It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. An SEO agency or consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO."

    If it's a matter of one or the other, however, it's important to align the benefits of each and determine which is a better fit for your needs. Read on to find out more about the benefits of each option, with food for thought from our SEO Manager, Robert Ramirez.


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  • Paid vs. earned: What’s the BEST media strategy for real estate?
    Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.”  This includes our websites, blogs, and Facebook pages; [...]
    read more Fri, 19 Apr 2013 16:24:42 +0000
  • Circa: News reinvented for your phone
    You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...]
    read more Wed, 17 Apr 2013 15:05:58 +0000
  • Gmail’s spam filter is killing your drip campaign: Top tips to get personal
    Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...]
    read more Tue, 16 Apr 2013 21:08:22 +0000
  • Google Think insights — the real estate digital marketing cheat sheet
    Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...]
    read more Mon, 15 Apr 2013 15:30:59 +0000
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