Top 5 Ways to Grow Your Digital Brand When you Google real estate in your local market, is your business at the top of the search results? With 92 percent of potential buyers house hunting online, boosting your online marketing efforts is crucial for building a successful business. Here, Marki Lemons-Ryhal—social media expert and 2013 HomeFinder.com Agent Makeover Sweepstakes speaker—shares her tips for […] read moreSat, 30 Aug 2014 04:04:26 +0000
Improving Economy Slowly Brightens Outlook for Commercial Real Estate The strong rebound in economic growth during the second quarter and ongoing job creation are gradually improving the outlook for all of the major commercial real estate sectors, according to the National Association of REALTORS® quarterly commercial real estate forecast. Lawrence Yun, NAR chief economist, says after many false starts, the economy finally appears to […] read moreWed, 27 Aug 2014 20:30:15 +0000
U.S. Negative Equity Falls to 17 Percent One in six (17 percent) U.S. homeowners with mortgages – or 8.7 million – were still underwater on their mortgage in the second quarter of 2014, despite rising home values, according to the Zillow® Negative Equity Report. This is down from 18.8 percent in the first quarter of 2014, and down from 23.8 percent from […] read moreTue, 26 Aug 2014 21:33:05 +0000
Before you start packing up and traveling with family, remember that August 31, this Sunday, is the last day to upgrade your Product Listing Ad (PLA) campaigns.
In efforts to make this weekend much more enjoyable for you, here are some tips on upgrading to Shopping Campaigns I think will shine light on the “phases” that take effect in September if you do not upgrade your PLA campaigns.
Search Marketing Expo (SMX) East 2014 is fast-approaching. In preparation for the acclaimed Internet marketing conference, I've invited a handful of distinguished speakers (Bruce Clay among them) to sit down for an interview. First up is Jason White, the director of SEO at DragonSearch. The New York native has graced the SMX stage before and has also shared his vast SEO knowledge with the next generation of Internet marketers as a guest lecturer at New York University.
"Anything that requires some strategy and a burning desire to figure out the why tends to be what gets me revved up," White said. "More than anything I like to make my clients stupid successful.
White will be speaking in two sessions at SMX East: "Earning Authority: Successful Link Acquisition & Auditing Advice" and "Keyword Research For Better Content & Audience Engagement." Accordingly, I picked his brain on keyword best practices, content marketing success stories, link management and more.
Do you have an action plan now that Google says HTTPS is a ranking signal?
Are you eager for the next Penguin Update?
Have you ingested the newest version of Google's Quality Rating Guidelines and integrated them into your optimization approach?
As web marketing professionals, Google keeps us on our toes, and August has been a busy month on the Google organic algorithm front. There's been:
A mini Panda update
Confirmed progress on a coming Penguin update
And a new ranking signal, SSL encryption
In this Hangout you'll hear what we're doing and recommending for our clients in light of the recent Google updates. Our SEO manager, Mindy Weinstein, and our senior lead SEO analyst, Rob Ramirez, video chat about those three big changes to Google's organic ranking algorithm and touch on takeaways from our reading of the 160-page Google Quality Rating Guidelines version 5. Listen to our conversation and read the highlights below in Hangout on Recent Google Updates: Panda, Penguin and HTTPS.
Ho ho ho! Tis the season to be campaigning. It's that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers and retailers across the globe, the holiday shopping season is upon us. And your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. In case you've been hibernating in a bat cave since Valentine's Day, here's a rundown on everything that’s changed in PPC since last Christmas when you gave your ad dollars away:
PLA campaigns replacing Shopping Campaigns by end of August
Bloomberg View Column: Understanding Housing’s Dog Days The comparison of housing market statistics against last year’s results produced misdirection in our understanding of it’s current state. Although a year-over-year comparison gets rid of seasonality, the results are at the mercy of how normal the prior year was…... Read More read moreSun, 31 Aug 2014 21:04:43 +0000
Just received a press release that Costco is leasing 176,656 sf of space from Vulcan (Paul Allen) Real Estate at Sammamish Park Place in Issaquah. Sammamish Park Place is a 3 building complex totalling 586,823 sf with the other two buildings being occupied by Microsoft. This complex was built in or around 2000, so I […]
As long-time readers know, I have been promoting the idea that attorneys should be involved in real estate transactions for about eight years (boy, time flies!). And it took me a looooong time to understand the difference between blogging and shameless self-promotion. I think I’ve learned, and hopefully I strike the right balance and tone here, […]
Here’s another quick tale from the trenches as I continue to work with clients at my new real estate firm, this time from the rough-and-tumble market of South King County. Yup, it’s tough everywhere… My client identified a home in Kent for purchase. It had been on the market for 200 days, with a couple […]
As I work my way back into the market following the launch of my real estate firm, I am learning just how difficult it is from a buyer’s perspective. Specifically, I am trying to get a client into a $400-500k home in West Seattle. It turns out there are only a few thousand other people […]