NAR Broker Tip of the Month: NAR Offers Resources to Help Enhance Data Security Practices NAR Broker Tip of the Month—In a speech to the Federal Trade Commission on Monday, January 12, President Obama unveiled new proposals to address how consumers’ personal data is handled. Among his proposals included “The Personal Data Notification & Protection Act” which clarifies and strengthens the obligations businesses have to notify customers when their personal […] read moreWed, 28 Jan 2015 22:44:17 +0000
Study Shows Consumers Aren’t Shopping around for Mortgages A recently released study done by the Consumer Financial Protection Bureau (CFPB) found nearly half of Americans looking to purchase a home do not do their due diligence by shopping around for mortgage lenders. Rather, the survey found potential borrowers seriously consider only one lender, and that lender is often someone they’re already working with […] read moreWed, 21 Jan 2015 21:05:26 +0000
HomeServices of America Announces Formation of Regional Brokerage HomeServices of America, a Berkshire Hathaway affiliate, announced Tuesday the consolidation of Berkshire Hathaway HomeServices Northwest Real Estate (based in Seattle, WA) and Berkshire Hathaway HomeServices Northwest Real Estate (based in Portland, OR), creating a regional Pacific Northwest brokerage. Jason Waugh, current president and CEO of Berkshire Hathaway HomeServices in Portland will assume the role […] read moreTue, 20 Jan 2015 21:47:31 +0000
New Research Highlights Finance Constraints on Housing Demand An interesting new paper published by economists at the Federal Reserve Bank of New York demonstrates the important role downpayment and wealth constraints play in shaping housing demand, particularly for lower-income homebuyers. Using survey data, the authors (Andreas Fuster and Basit Zafar) employ a strategy to measure housing demand impacts that contrasts with the often-used, user-cost model […] read moreMon, 19 Jan 2015 21:05:22 +0000
Today we're kicking off a month of interviews with brilliant minds from the SMX West speaker line up, including Duane Forrester, Senior Product Manager at Bing, Bill Tancer, General Manager at Experian and New York Times best-selling author, Dr. Pete Meyers, Marketing Scientist at Moz and Luke Summerfield, Partner Services Program Manager at HubSpot. Look for these white hot interviews in the coming weeks.
Up first is an interview with a very special guest: Google Webmaster Trends Analyst Gary Illyes. SMX West attendees can catch him speaking in two sessions on Wednesday, March 4. Read on to find out what llyes (an avid sky diver and scuba diver) has to say about:
his role at Google and his background
secure search and threats to online security
the importance of creating a good mobile experience for small business owners
The Top-Ranked Websites by Keyword Tool – a 100% free SEO tool from Bruce Clay, Inc. – is a great tool if you’re looking to tackle the keyword-laundry-list-vetting second part of the keyword research process.
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Since 2006, Bruce has posted annual predictions of what he expects will jostle the SEO and Internet marketing industry in the year to come. What follows are 9 predictions by Bruce Clay on mobile, local, video, voice search, and shifts among the Internet's dominant players.
Mobile use has surged to 50 percent of U.S. Internet access. Bruce predicts mobile results satisfaction will become the search engines' priority, and the battleground for Bing and Google's final search market share showdown.
Local results will be the next page-one real estate that search engines look to monetize. Expect enhancements to local listings such as coupons and photos ━ for a fee.
Google will introduce an ecommerce product or platform to strengthen consumer use of Google for product searches, as Amazon threatens Google's PPC revenue.
You may have some SEO goals in your 2015 queue, whether it's getting your site's mobile experience tight and right or finding the time to bring a local presence to life on Google My Business. If you're a driven, self-led learner and are hungry for some SEO insights to power up your 2015 digital marketing agenda, we've got a buffet for you.
Last year, BCI bloggers covered 69 keynotes, sessions and mini-sessions from digital marketing conferences SMX West and SMX East, Pubcon New Orleans and Pubcon Las Vegas. Attending a conference can be pricey but the takeaways gleaned can be priceless as far as improving your ability to do your job better. Consider this post the shortcut track of the best sessions and speakers from these events. It's your CliffsNotes of the best of Search Conferences 2014.
Flipping Out About East Brooklyn’s Gentrification [click to expand] This infographic was part of an epic must-read Andrew Rice piece for New York Magazine called: The Red Hot Rubble of East New York which explores the gentrification frontier where investors and New York City’s efforts to... Read More read moreThu, 29 Jan 2015 02:59:46 +0000
Paid vs. earned: What’s the BEST media strategy for real estate? Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.” This includes our websites, blogs, and Facebook pages; [...] read moreFri, 19 Apr 2013 16:24:42 +0000
Circa: News reinvented for your phone You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog. A mobile app called Circa has reinvented how, and where, you [...] read moreWed, 17 Apr 2013 15:05:58 +0000
Gmail’s spam filter is killing your drip campaign: Top tips to get personal Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals [...] read moreTue, 16 Apr 2013 21:08:22 +0000
Google Think insights — the real estate digital marketing cheat sheet Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentations, case studies, and research, brilliantly organized with an architecture and design quality that’s perfect for afternoons of [...] read moreMon, 15 Apr 2013 15:30:59 +0000
Conforming loan limits will be slightly higher in 2015 for homes located in King, Pierce and Snohomish Counites. 1 Unit: $517,500 2 Unit: $662,500 3 Unit: $800,800 4 Unit: $995,200 All other counties in Washington state will have the same loan limits in 2015 as they did this year.
Bill Gassett wrote a blog post a couple of days ago titled “Things Buyers Do That Real Estate Agents Hate”. I happen to know and like Bill and would not normally engage in a “correction”, point-counterpoint post with him. However one of my clients posted Bill’s article on his facebook page with this tag “Ardell […]
Seattle Home Buying Seminars Begin January 2015 Are you thinking of buying a house in Seattle in 2015? Or perhaps it’s time to sell your home? Either way, you’ll learn some great information at Quill Realty’s free House Buying Seminars for 2015. We will be offering a free home buying class on the fourth Wednesday of every […]