You may rewrite the body of an email two or three times before sending, but how much time do you spend on your subject lines? Here are a few suggestions:

Keep your subject lines short and sweet. Many email providers (Hotmail, Yahoo!, AOL, Earthlink, etc.) will truncate long subject lines, so keep your subject lines under 50 characters including spaces. Be sure to indicate the most important information at the beginning.

Keep your subject lines professional. Avoid using "smileys" and punctuation marks. These will fall easily to spam filters.

Use capitalization sparingly! Typing in all caps can be construed as the equivalent of yelling at someone face-to-face. This also applies to the text in the body of your email. Using caps to draw attention to a single word is acceptable, but frequent use of all caps is likely to annoy the reader and will ultimately cause your emails to be deleted.

Do not use vague or general words alone. Using general words all alone trigger spam filters. Words like urgent, new, hi, etc are prime examples. Tip: look through your spam or junk folder for examples of what not to use. Use specific information, such as the property address and the consumer's name. "Jan here is the info for 123 Center Street". This validates the email as current, cites importance, and personalizes the message.
Always be sure to check your spelling and grammar!

Remember, the subject line is the first thing the consumer reads and in could determine whether the email is deleted or read based on those few words. Those first seconds are critical, you need to engage the consumer and let them know what you have to say is important.

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Traditionally, spring cleaning is the time you beat the rugs, flip the mattresses and clean the cob webs from corners. These cleaning chores are not only limited to your house. Springtime is also a good time to "clean" or "refresh" your website. Here are some key areas to tidy up this spring:

• Check your website “keywords.” Keep in mind anything new that you or your area may have added since the last time these were updated. What about that new neighborhood you want to highlight? Add it as a keyword.
• Refresh your content. Is there anything new and exciting in your territory like a new mall, interesting store, new neighborhood?
• Double check your site for spelling errors. You dunt want to sound selly doo you?
• Check to make sure all of your photos are displaying properly.
• Click on all of your links to make sure there are no broken links (usually this happens when a website address has changed).
• Go through your leads and reconnect past clients with a quick email. You never know where your next referral may come from.
• Consider how user-friendly your site is for a new contact; it may be time to think of a new design.

These are just a few tips to get you started. Not only do search engines like refreshed content, your customers will appreciate the updated information as well!

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