The colder months are finally upon us, and it’s a great time to update your website content before the holiday rush! Before you spend time with friends and family this season, you’ll want to make sure that your website is up to par and generating leads effectively.



Website Layout: Is your website outdated? Don’t be afraid to change your website template if you’ve had the same layout for years. AgentAdvantage members also have the option of ordering eStrategy packages for a quick facelift or a complete website overhaul from our professional staff.

Main Page Content: Have you read your main page information lately? At the very least you should make sure that your specialties, designations, service areas and contact information are up to date, but you can also write specific content about house hunting during the holidays, community events, and any charity events that you may be participating in this year.

Agent Photo and Bio: Are you wearing bell bottoms in your profile photo? Is your profile photo in black and white? Time for an update! You can easily refresh your marketing materials by having a new business photo taken. By taking your photo at the end of the year you can take advantage of holiday savings from your local photography studio! And don’t forget to have the photos saved to a CD so you can easily upload them to your website and social media profiles. If you have an online agent bio, you’ll want to update that information as well.

Social Media: Take the time to review your social media profiles to make sure all of your information is correct. You can start by checking your contact information, making sure your links work correctly, and by writing a few blog topics in advance so you won’t have to rush during the busy holiday season.


For more information about making changes to your site, you can visit the AgentAdvantage Learning Center or contact Member Services at (800)889-3726 or email support@agentadvantage.com.

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Single Property Websites are now available from AgentAdvantage, and they are an excellent way to promote your properties online and enhance your listing presentations. Single Property Websites provide an easy to remember website addresses for your listings that will impress sellers and maximize exposure to buyers. Show prospective sellers that their listings will get special attention with a Single Property Website!

Single Property Websites are a versatile marketing tool and the website address for your listing can be:

- Used on social networking sites and on your blog
- Added to your property description, which is syndicated to our network of listing partners
- Used to save space and reduce the cost of classified ads
- Used on your sign riders
- Added to flyers, open house take aways, and just listed/sold postcards
- Used anywhere a URL can fit!

Setting up a Single Property Website is as easy as logging into your account, choosing a listing, and selecting a domain name. Click on the Single Property Websites icon on the Listings Tab of your Control Panel for more details.

Get an edge in your next listing presentation--and sell your listings faster--with Single Property Websites!

If you have questions about this feature, or any other AgentAdvantage product, please do not hesitate to contact Member Services at (800)889-3726.

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Looking for a free and easy way to tweet your real estate listings? Consider TweetLister, the only Twitter tool created especially for real estate agents and brokers looking to post their listing information on Twitter.

TweetLister lets you create tweets, track your clicks, and collect leads all in one place. It can be used for residential, commercial, and vacation properties anywhere in the world, and each listing gets its own detail page with your contact information on it. Each property description includes features and amenities, 5 photos, a map, mortgage calculators, and a variety of other tools...even a disclaimer and open house information can be added!

Now the team behind TweetLister has added additional features just for brokers! Now brokers can create profiles and assign listings to different agents, all from within one center control panel. Multiple Twitter accounts are also supported for even more functionality.

For more information about tweeting your listings through TweetLister, visit their website at TweetLister.com.

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So it’s ten o’clock at night and you have an online inquiry about a property you’re listing…what now? You could wait and call them back during business hours when you have time to explain the property in detail. You could even send your anxious prospect an automated email so they’ll be expecting your call. Or you could stand out from the competition by sending a beautiful email flyer directly from your AgentAdvantage Marketing Design Center!

All you need to create a professional flyer is the listing information and photo (which can be imported from your AgentAdvantage website) and an email address from the prospect. With a few clicks the prospect will receive a PDF or JPEG version of the flyer and you’ll have a leg up on the competition.

Visit your Marketing Design Center to create stunning brochures, virtual tours, commercials, flyers, and other marketing pieces quickly and easily!

Creating a Flyer

Impressing prospects is simple and easy using the Marketing Design Center. To create a property flyer:

1. Log into your AgentAdvantage Control Panel.
2. Go to the Leads & Marketing Tab. At the very bottom of the page under Marketing Tools click on the "Print Marketing (MDC)" icon.
3. Click on the My Projects tab and click the "Create Blank Project" button to enter new listing information manually. You can also choose a property from the Import Listings list to use property data that is pulled from your account.
4. Select "Flyer" and update any listing information you want to appear on your flyer.
5. Click the "Next Step" button at the bottom of the page.
6. Upload any additional photos for your flyer.
7. Select a layout for your flyer.
8. You're done! Now you can choose to download and print your flyer or e-mail the flyer to your prospect's inbox.

For in-depth instructions on using the Marketing Design Center, download the Marketing Design Center How-to Guide . As always, if you have any questions about using your Marketing Design Center, please contact our Member Services team at 1-800-889-3726 or email support@agentadvantage.com.

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I want to thank the Future of Real Estate Marketing blog for giving us good info on these social networking sites.

Most know by now that Web 2.0 is not going away and it is here to stay. We humans are naturally social, and so even with the advent of theInternet where we can cloister ourselves away and order everything we need to live online, we still want that interaction with other humans. We want to feel the human touch.

Enter online communities.

According to Wikipedia, "a virtual community, e-community or online community is a group of people that primarily interact via communication media such as letters, telephone, email or Usenet rather than face to face, for social, professional, educational or other purposes."

Online communities have been around since the late 1980s (BBS anyone?), but they have proliferated in the last five years, and more continue to pop up on the horizon with the advent of the latest ideas and technologies.

Below are a few of the most popular communities online:

* Linkedin.com - This is a professional social networking site that is gaining ground fast. According to their website, "Linkedin is an online network of more than 20 million experienced professionals from around the world, representing 150 industries."
o How can I use this in my business? Contacts, baby!
* Ning.com - This is a do-it-yourself social networking site. According to their website, "Our passion is putting new social networks in the hands of anyone with a good idea. With Ning, your social network can be anything and for anyone."
o Again with the contacts, but you can also be known as that genius on the specific topic of townhouses in Hoboken, NJ. Or wherever else.
* Facebook.com - Facebook seems to be the slightly grown-up version of myspace.com. According to the Facebook website, "Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves."
o Making contacts is key to any business, isn't it? Just slap up your information, make some friends, and you just might sell property for someone you meet through the site.
* Squidoo.com - This is a bit different from the above three site. According to their website, Squidoo is a site "...designed to make it easy for anyone, for free, to set up a single page on a topic he or she knows or cares a lot about. Advertising revenue is shared with these content creators, and some of it is given to charity."
o Become the expert writer-slash-real estate guru when people begin to discover your squidoo page.

Why bother with online communities at all? We are all busy, so what is the importance of these sites? One word: eyeballs. Millions upon millions of people all over the world reside within these sites. They spend lots of time in them. If you had the chance to reach out and touch that many people, would you take the opportunity?

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