Sep

11

2008

Is Real Estate Your Life, or Does Your Life Include Real Estate?

By: George Salvador, Vice President/General Manager, Agent Advantage Website Services


Here’s my challenge to you:
Answer my first question, then go on and write down six words that each describe an important part of your day.

Tell me what happens first all the way to what happens last during a typical “day in the life” of you. We’re talking about a work day here. Your goal should not be to prioritize these items, but rather to isolate them.

I’ll give you ten assignments like this over the next ten days. My questions will progressively take you through a process. At the end of that process, you’ll get a listing. If you have a listing, you’ll get an offer that your seller will let go into escrow.

If I’m wrong, I’ll give you a FREE Premier Website from Agent Advantage, with free lifetime hosting.

If I’m right and what I promise happens, you just have to write about it in this blog and you have to send two other Realtors here to read your comments. I’m cool with that, are you?

The only thing I’ll ask of you during this ten-day journey is that you post a daily entry on this blog telling me you are participating in my process each of the ten days.
That’s all.

George Salvador
Vice President/ General Manager
Agent Advantage Website Services


Jul

30

2008

High gas prices are a hot issue affecting today’s economy, including the real estate market. Before gas prices rose so dramatically, many home buyers opted for suburban homes with big yards and lots of space. Commuting time and gas prices were not as much of a concern. There was an emphasis on suburban home buying and the “white picket fence” depiction of family life and perfect home living in the suburbs. People at the time strove to get a job, make money, start a family, and move away from the city into a nice home with a big yard where you could host parties on the deck and let your children play. But, with rising gas prices is that suburban “white picket fence” lifestyle history?

About a decade ago, it was financially a good idea to pay for gas at $1.25 a gallon in order to commute to work than living in downtown areas closer to work but with a higher cost of living. And, at the time, there were more perks to outweigh the fact that suburban homeowners had to spend more money on gas [1]. Suburban living provided more privacy and open space for families and thought to be more ideal for raising children. Dealing with traffic and commuting was only a small part of daily life, while city dwellers lived in the hectic lifestyle 24/7. Even if they were not driving, but walking, there was constant noise and chaos from the surrounding environment.

Suburban homeowners only had to think about traffic and commuting for a small portion of their day, going to work and coming home. Downtown homeowners had to constantly think about what roads to take to avoid traffic; where and when they can park their car before it’s so packed on the streets that they cannot find a parking spot. And, they would also have to be aware of the people coming into their neighborhood and living space for work and entertainment. But, now with gas prices above three and four dollars nationwide, commuting time and location has become a much bigger impact on home buying.

Many people are looking into moving into the downtown metro areas to avoid their commuting and gas price woes. Suddenly, people are willing to trade in their privacy and larger living space for shorter commute times and less money spent on gas. The real estate market trends are evidence to back up this claim. In a survey of 900 Coldwell Banker agents, results showed that 96% said that rising gas prices were a concern to their home buying clients [3].

Of course that doesn’t mean that they would rather live in the cities than the suburbs; it could mean they still want to live in the suburbs but with a shorter commute time than they already have. But, from the same survey 78% said that higher fuel costs are increasing their desire to move out of the suburbs completely and move into the cities [3]. Home prices out in the suburbs nationwide are decreasing as the demand for them drop, and homes in close proximity to train stations and public transportation have become relatively more expensive and sought after due to current gas prices.

This home buying change results in new condominiums being constructed in downtown cities to accommodate the demand for more urban living. Experts are even saying that we need to prepare for a “city of the future.” There’s going to be a bigger focus on central city living and more public transportation services. Instead of homes and neighborhoods being extended horizontally farther into farmlands and country sides, neighborhoods will be vertical as condominiums and tall skyscraper buildings will be essential in providing many homes and businesses in small, but centrally-located, areas [2].

Although, many realtors are already aware of this switched-location focus, it is going to change the way of selling homes drastically. Realtors had a fixed way of marketing and selling homes because they knew what their consumers wanted and for a long time it did not change. It will be interesting to see what advancements and changes the real estate market will go through to familiarize and adjust to this changing trend that seems like it’s here to stay for quite some time.
References:
[1] www.newsweek.com
[2] www.realestate.msn.com
[3] www.cnn.com

Jul

25

2008

Consumers looking here. Realtors advertising there?

77% of consumers searched the Internet for information regarding real estate. That is compared to 33% for print. Not surprising, right? What is surprising is that the biggest share of a Realtor’s advertising spend at 40% is print.

A titanic disconnect of where consumers look for real estate and where Realtors advertise.

Based upon a recent study by Yahoo! Inc., here are the results:

• Home buyers and sellers consider approximately two agents on average before making a final decision.
• The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.
• 74 percent of people who accessed an agent Web site got there with the help of a search engine.
• The online research process is quick and intense: consumers spent an average of 12 hours online researching agents and 75 percent selected an agent within one week of starting their search.
• 45 percent of respondents used the Internet to learn about agents they didn’t know existed.
• 41 percent discovered special deals and promotions offered from an agent through the Internet.

What is clear is that home buyers, and consumers in general, are moving toward the Internet, not away from it. Shouldn't the savvy Realtor be moving their dollars there as well?

Jul

15

2008

One Site for Everything?

By:


Does it seem like sometimes there are just too many websites you need to access online throughout your day? Many of us need to visit a dozen or so different websites to make online payments, check email, receive critical updates, access social networking, all of which require entering their own login information. If this sounds like your daily schedule, remembering various domain names and the occasional “password amnesia” can cause serious frustration and overload.

Pageonce.com, marketed as your “personal internet assistant,” provides a free service to their users which allows them the ability to access all of their various online accounts through one central login screen. Their service allows you to integrate directly with top national banks, cellular companies, utility companies, various email accounts, eBay accounts, social networking sites and many others.

I know firsthand that accessing so many different sites daily can get overwhelming at times, so I decided to setup a Pageonce.com account myself. I was initially skeptical about the service though, heavily concerned about security issues and the possibility that my accounts might be hacked through Pageonce.com. As it turns out, Pageonce.com only has access to your information as part of a “read only” online feed, which can not update or change your accounts. The Pageonce.com service and security is considered to be on par with military level security, certified with Verisign, Truste, and deemed "hacker safe" by McAfee. Another benefit of using a Pageonce.com account is that one can reduce exposure to and eliminate the possibility of “phishing” fraud, a method used to obtain login information of victims online by creating bogus login screens of popular websites.

Though it did take about an hour to setup and store all my usernames and passwords, I believe my preliminary hard work paid off. I can now view from one consolidated login screen and see my credit card balance(s), utility bill balance and next payment, DirecTV balance and next payment, cell phone balance and minutes left, Marriott Rewards balance, LinkedIn messages, Hotmail emails read/unread, Starbuck’s card balance, and a number of others. And even though my local utility company was originally not listed as a partner, I submitted a request to add them as a new partner. About a week later, I received an email notice stating that my utility company was added to my websites, illustrating the adaptability of Pageonce.com. As part of their commitment to user security and communication, Pageonce.com also sends email notices when a significant change is made to one of my accounts through their site.

While still in beta testing, the consolidated website account access from Pageonce.com is a fantastic concept and definitely worth giving a try.

Jul

14

2008

Real Estate News: Week of July 14, 2008

By:


These were interesting comments from Treasury Secretary Henry Paulson. With an FDIC housing conference last week, he shared blunt, tough-love comments about the home foreclosure crisis.

Does Time = Money? Well, it is a bit more complicated than that. Alison Rogers sheds more light on the subject. Her article is called, "Time is money...sometimes."

Would you like to move to one of the best places to live in this fine country of ours? Check out CNNMoney's 100 Best Places to Live.

May

16

2008

Hotpads.com Added to Homes.com Listing Export Network

By:


Homes.com has added another new partner to their expanding listing exposure network.

Hotpads.com, a valuable, free property listing resource of 2 million homes for sale most recently recognized for strides in heat mapping & foreclosure trend analysis, is the latest site to receive a property listing feed from Homes.com.

Through this partnership, Homes.com clients can choose to export their hand-entered listings directly to Hotpads. This addition to the partner network was recently announced by both Homes.com & Hotpads.com to their respective clients and is an exciting new option for Homes.com agents and brokers.

Hotpads.com joins Zillow, Vast, Google Base, Oodle.com, HarmonHomes.com, Trulia, Propbot.com, Yahoo Real Estate and Bargain Network as the latest choice for property distribution for Homes.com customers.

Stay tuned for even more export partners coming on board!


May

6

2008

How To Live Green

By:


Going green, becoming eco-friendly and conservation are the hot topic these days. Whether you want to save the planet, save a few bucks or just get with the times, we're here to help!
Green Living 101 is a profile piece on Green Living with the help of Jessica and Jason Pelletier. They started their business, Lowimpactliving.com in 2006, and they have some great tips on how to live fully without a trouble non-green conscience.

Here is a slightly contrary view on buying eco-friendly housing and the cost it entails.

And finally, from the website, Thegoodhuman.com, comes ten things that can make a home eco-friendly.

Apr

29

2008

Homes.com Adds Zillow to Listing Export Network

By:


This morning Homes.com & Zillow.com announced a new listing partnership in a joint press release to the media. Over 105,000 Homes.com property listings were fed directly to Zillow.com, the first of many hand-entered listings from Homes.com, expanding the listing distribution options currently available to real estate agents and brokers.

This means many potential benefits to both the agent and consumer- something that has not gone unnoticed at either Zillow or Homes.com. “This partnership is just one example of our ongoing efforts to provide Homes.com customers with the most effective means of marketing their listings to multiple consumer destinations while providing the convenience of managing their distribution from one central location,” explains Jason Doyle, vice president of Homes.com.

Zillow joins Vast, Google Base, Oodle.com, HarmonHomes.com, Trulia, Propbot.com, Yahoo Real Estate and Bargain Network at the newest listing export channel for Homes.com customers.

For more information on this listing partnership, visit: Homes.com’s Press Room or Zillow’s Blog.

Nov

26

2007

2007 National Association of Realtors Conference and Expo

By:


The National Association of REALTORS® 2007 Conference and Expo wrapped in Las Vegas on November 16 and thanks to the 30,000 agents, brokers, friends and family in attendance, Homes.com and AgentAdvantage enjoyed tremendous success!

This year featured hundreds of programs, exhibitors, and networking opportunities, plus Bill Cosby, James Taylor and more.

For the first time ever, Homes.com and AgentAdvantage.com exhibited with their sister companies, Advanced Access, eNeighborhoods and Number 1 Expert, to create the Dominion Pavilion.

By joining together under the umbrella of our parent company we were able to offer agents and brokers complete answers to their marketing and advertising questions.

Featured in the booth was a life-size slot machine set to give away one million dollars. It measured more than 6 feet in height and weighing more than one ton! It was a truly impressive sight.

While we didn’t give away a million dollars, we do have other exciting news!

On Wednesday morning, in front of leading industry journalists, Homes.com announced a merger with our print sister, Harmon Homes.

In the press conference, Homes.com Vice President Jamie Clymer and Dominion Enterprises Executive Vice President Ernie Blood outlined the opportunities this would provide for REALTORS® and how the re-brand of Harmon Homes publications to Homes.com would change real estate marketing. The merger increases the reach and flexibility of our products.

It was wonderful getting to meet with all you who were at N.A.R. and we look forward to seeing you throughout the 2008 calendar of events!

Nov

12

2007

Facebook Advertising in New and Interesting Ways

By:


Facebook recently rolled out its plans for a new advertising network that uses the information of its subscribers. Each Facebook user opts in to allow Facebook to use their personal information, but does that allow using that information to advertise without written consent by the subscribers? Does checking an "opt-in" button act as a proper substitute for having written permission to use someone's pictures and content?
The state of New York may not think so. Read more here.

Nov

9

2007

How to Win a Million Dollars

By:


NAR

November is here and all of us in the real estate industry know that can only mean one thing: NAR!



NAR Spin A Million
Just in case there’s someone out there that hasn’t heard, NAR is the National Association of REALTORS and they throw the biggest and best party, um, I mean, conference, of them all!

This year’s extravaganza is being held next week (November 13-16) in Las Vegas.

Homes.com and AgentAdvantage have packed up shop and are heading west to take part in the festivities. I don’t mean to brag or anything, but we pulled out the all the stops this year.

We have partnered with our sister companies, Advanced Access, eNeighborhoods and Number 1 Expert, under our parent company Dominion Enterprises.

And we are offering REALTORS a chance to win ONE MILLION DOLLARS!!!

You’re eyes do not deceive, that’s ONE MILLION DOLLARS.

We have a life-size slot machine just waiting for you to take a spin.

If you’re at NAR, come by the Dominion Pavilion (booth 926) and take a spin!

See you in Vegas (I’ll be the one by the slot machine)!

Dominion NAR Booth

Nov

7

2007

It is NAR-vember!

By:


If you’re at NAR, come by the Dominion Pavilion (booth 926) and take a spin!

NAR-Vember

Nov

2

2007

What Makes a Good Real Estate Portal?

By:


Our very own Vice President and General Manager of Homes.com was recently interviewed on Inman TV.
'Jamie Clymer Interviewed by Inman TV'

Oct

29

2007

November Guest Speaker Series

By:


Search Engine Optimization

Join Homes.com & AgentAdvantage.com November 8th for a FREE online training session on Search Engine Optimization. This class covers basic principles of search engine optimization, quick reference tips, examples of good website optimization and a few tricks of the trade. This class is for any agent looking to develop a solid foundation or wanting to maximize their current SEO efforts.

To register, Click Here. Hurry! Space is limited!


Oct

22

2007

October Guest Speaker Series!

By:


Search Engine Marketing & Optimization

Join Homes.com & AgentAdvantage October 23rd for a FREE online training session on Search Engine Marketing & Optimization. This class will cover a basic overview of both SEO & SEM, common pay per click practices, examples of good website optimization and a few tricks of the trade.

This class is for any agent looking to maximize their current PPC or Search Engine Optimization efforts.

To register, Click Here. Hurry! Space is limited!

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