Oct

16

2007

The New Influencers of Social Media

By:


At 1pm today, my Outlook calendar reminder popped up to tell me that I had a Webex on Social Media, led by Paul Gillin. Now, my post-lunch, slightly comatose brain did not register that this was Paul Gillin, the Social Media industry blogging expert – oh no. Instead, after deciding that I would attend the webex (it’s after lunch, remember?), I signed on and quickly realized two things:

1. There are some people who “get” everything about Social Media—the industry, those influencing it now, those influencing it tomorrow, the future path of social marketing on marketers (such as myself), B2B & B2C efforts and even print (yes, you read that right—print!)
2. It IS possible to calculate that mystery ROI from your social media efforts.

I won’t give away all the good stuff, because you can go and check it out for yourself. When 65% of a website’s members are logging on daily (as they are on Facebook), and this is just one example of the strong population trend, there is something very right in Social Media.

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