According to Wikipedia – “A blog (an abridgment of the term web log) is a website in which items are posted on a regular basis and displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.”

Ok, so now we’ve defined what a blog is, is it good for your website?

Short answer is ABSOLUTELY! And here is why.

A blog is a collection of posts that are generally updated on an hourly, daily, weekly, or monthly basis. By updating your blog you’re increasing the possibility of having someone return to your blog because you’re creating something new to read.

Have you ever received an email or an IM from a friend saying, “HEY, read this”?

By that person sending you the link, and by you reading it, you’ve just increased the traffic for that site. Increased site traffic means more eyes looking at what you have to say, and by having it informative or entertaining increases the chances of a link to your blog being passed on or linked back to.

Just remember…

Write about what you know or about something you’re passionate about. This will ensure you take the time to keep it updated. If it is interesting to you, you’re more likely to take the time to write about it.

Update often. By keeping the blog updated often, not only are you giving your viewers something to read, the search engines see this as something more to index.

Search engines love fresh content. By having updated content, your site has a better chance of being indexed more often. Being indexed more frequently in turn allows your site to moves up in search engine rankings. Higher rankings on search engine leads to more traffic. Higher search engine placement brings more eyes to your blog. It’s all related.

And don’t forget:

Keep it informative
Keep it updated
Keep it fun

So, get out there and BLOG AWAY!

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