Pirate Or Partner? Carpetbagger Or Collaborator?
Thursday, November 29, 2007 - By: Stefan Swanepoel
During the last few years not many issues have been as controversial and contentious as lead generation.
The concept has been around a long time, but it wasn’t until third party “outsiders” started offering it as a subscription service, and very successfully by the way, that these companies became a focal point of many a heated discussion. The reason of course is simple - lead generation has quickly become big business in the real… continue reading...
