Understanding Website Activity
Monday, August 13, 2007 - By: Brian D
Is anyone actually looking at my website? Dealing with buying and selling on a daily basis, you want to know the value yielded by your product. Information on how many people have visited your site, what pages they viewed while there, and from where your visitors originated all can be ascertained by viewing your Website Activity page.
Where is my Website Activity page?
Your Website Activity page can be found under the Website Editor menu of your Control Panel.
Upon clicking the Website Activity menu item, you will be directed to this page:
From this page you can view your Site Activity Statistics by month or by day.
By Month
To view a month’s statistics, use the pull-down menu to select the desired month. Then click the Proceed button to view. After you click on the Proceed button, you will see this screen:
The links under Available Tables for this Report reflect the types of statistical reports generated by the system.
Summary Statistics
This section contains a summary of your site’s statistics.
Total Number of Viewing Days – total number of days during the month on which your site had visitors.
Total Number of Page Views – total number of individual pages from your site called from the server for view.
Average Page Views per Day – average number of pages from your site viewed per day. This is the total number of page views divided by the number of days your site had visitors.
Total Number of Visits – number of times the site as a whole was visited over the reporting period.
Total Number of Visitors – number of unique IP addresses or computers that have visited your website during the reporting period.
Average Pages Views per Visit – the number of pages from your site the visitor requests on average during their visit.
Most Active Day of this Period – the day during the reporting period during which you had the most visitors.
Most Active Day of the Week – the most active day of the week on average. This will indicate, for example, if most of your visitors come to your site on Thursday or Friday.
Most Active Hour of the Day – the hour each day during which most people visit your site.
Page Views by Areas of Special Interest
This area indicates which areas of your site have received the majority of traffic. As you can see in this example, visitors have seen the Home Page and Main Areas of Your Site.
Page Views by Main Areas of your Site
This area categorizes the Main Areas of Your Site visited during the reporting period. In the following example, you can see that visitors frequented the website’s listings and listing detail pages, while other areas like search results, featured properties, weather, guestbook, open house, and articles were visited less.
Page Views by Featured Properties
You can see if any visitors viewed any of your Featured Properties in this area
Page Views by Properties Reachable by Your Site
Any properties viewed when a visitor performed a search on your website will register in this area. This view can be especially helpful if you would like to compile a better idea of the types of properties your online customers look for on your site.
Page Views from Referrers of Special Interest
You can see if visitors from your site came from Homes.com, Google, or Yahoo.
Page Views by Top 50 Other Referrers
You can see from where visitors came besides the Referrers of Special Interest.
Page Views by Week
This area shows you activity broken down by week. Here you can find out which week is the most active.
Page Views by Day of the Month
You can see page views and visits for each day of the reporting period.
Page Views by Hour
Track the busiest times of day for your website here.
Site Activity Choice: View By Day
Viewing your Site Activity by day immediately yields a table containing Day, Weekday, Visitors, Visits, and Page Views. Clicking on the individual day generates a statistics page similar to that of a monthly view, but the statistics are presented for that day only.
