3 Keys To Get More From Your Marketing Money

Thursday, November 29, 2007 - By: Terri Murphy

The average consumer is inundated with over 400,000 bits of information daily, requiring all of us to get through the day with some heavy filtering skills. Words like FREE and terms like GREAT SERVICE don’t have the punch or wallop they once had, which makes marketing and advertising more of a challenge.

So why is it that sales people and companies continue to do what they have always done? To grab the attention of today’s consumer, your ten second window of opportunity better seize their attention fast! The best ways to illuminate your marketing endeavors to get more than a glance is to consider implementing these ideas:

Think “Consumer-Centric”

DON’T use self-serving, tired phrases about how much business you have done in the past or how many billions of dollars in product the company has sold. Today’s consumer is hunting for a good service experience, and has a primary interest in why your service or products serves their particular need or want.. Think like the consumer….If they choose to work with you, what’s in it for them?

Do create a clear DISTINCTION in your services.

Develop a BRAND that goes beyond a catchy phrase and speaks to not only what you do, but how you do it differently. Figure out what you do or provide in a special way that goes beyond the basic services. Ask yourself the question: What would make a client or customer say, "WOW" and make the choice to buy from you or your company.

Implement tools that provide immediate, EXTREME customer care and service.

In order to meet the demand for 24 hour real time response, you will need to augment your professional expertise with tools that work when you don’t. Discover e-tools and e-resources that help you create that personal differentiation by integrating your traditional marketing with new electronic support systems. Use a full web marketing solution web presence instead of a brochure style website to maximize your services. Statistics indicate that 42% of lead calls are made before and after “normal” business hours. How many “would be” prospects of yours move on to the next vendor because they can’t get what they want, when they want it? People still use phones, but new e-advancements in automated voice response systems integrate traditional tools and the Web to support your customer and client needs.

When what we’ve always done isn’t working like it used to, we need to explore new ways to offer our services and expertise. If you want to make your money really work for you, step outside the box and think how you can uniquely set yourself apart from the rest. Take the time to create a new and improved service model by supporting your services with the latest systems and tools that will help you maximize your offerings, and boost you and your company into a new realm of productivity and profit.

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