Getting More Leads from Your Website
Monday, July 23, 2007 - By: Brian D
Getting More Leads from Your Website
As a real estate agent, leads are the heart of your business. Your AgentAdvantage website is a lead-collecting tool. Without means to collect leads, your website is nothing more than a pretty container for your contact information and listings available for consumers to freely browse. No guarantee exists that a customer will leave contact information in exchange for your listing. All too often, this uneven exchange occurs and agents wonder why they do not notice an appreciable gain in leads. With the lead generation tools in your AgentAdvantage website, you will not fall into the trap of giving away valuable listing data to a bunch of free-loaders. For all of your efforts in providing quality listing information for web visitors, you will receive their contact information.
The best way to gather leads from your website is by turning on your site’s guestbook. Your guest book mandates that a client leave their information for you in a contact form before they receive any of your listing information. By doing this, only active buyers receive listing information, and in turn, you receive their contact information.
In order to turn on your guestbook, you will need to access the Search Options tab under the Listings menu in the Control Panel. Once in this menu, click on the “Require guest book login before displaying search results,” and click “Proceed.” By clicking on this check box, your AgentAdvantage website activates your guest book.
When customers perform a search on your site, they are immediately directed to the guestbook form. In this form the customer must enter First Name, Last Name, Email and Phone. By requiring a phone and email, you gain a way to directly contact your lead.
Once the customer enters contact information into the guestbook form, they receive their listing search results containing your direct contact information. You receive lead information found in the Leads section of your Control Panel.
Lead Manager collects and stores the lead information from this and other contact forms in your AgentAdvantage website. From your Lead Manager, you can click “Export Selected” to export these to an Excel spreadsheet, standard text file or have them sent to your email address.
You may opt to store these leads more permanently by transferring them to your address book. Your address book organizes these leads and makes them happy.
