About Automated E-Mail Listings
Thursday, August 30, 2007 - By: Laura Chan
Automated Email Listings
Automated Email Listings provide an invaluable service for both agents and website visitors. Save you and your client’s time by letting your AgentAdvantage website send clients listings automatically. Attract new leads with this free feature of your website.
Provide Service to your Website Visitors
The average home seeker has much more on their mind than simply looking for listings. Those relocating often have employment, family, pets and other considerations while moving. Even families not moving are extremely busy people, who have become increasingly reliant on the Internet for information for everything from long-time financial planning, to deciding what to eat for dinner tonight. With the frenetic pace of daily life, doesn’t it make sense that your clients would be using the Internet for their home search? Think of the emails you receive from companies with whom you do business, whether they are for pet food, or job-seeking websites, providing you with tailored information about new products you request. You sell a product. Why not give your customers the same option to receive product information they want and need?
Automated Email Listings pulls listings directly from your inventory of listings, as well as from your MLS or Homes.com National Homesearch. After the customer requests listings, your AgentAdvantage website generates a branded email – including your name, phone number, and website – and sends this email directly to the client. While a customer could browse the search function on your site or Homes.com, clients will be more likely to contact you about listings in searches provided for them by Automated Email Listings appears on the email. The more times a customer sees your brand information, the more likely it is that they will remember you, and subsequently call you if they show interest in a listing.
By letting AgentAdvantage send your clients these listing emails, you save the time you would spend researching these listings. AgentAdvantage also stores your leads, and remembers to send your clients these emails on a daily, weekly, or monthly basis, keeping your leads fresh with less effort on your part.
How to Use Automated Email Listings
From your website visitor’s perspective:
- Customers can sign up for Automated Email Listings by using the link at the bottom of each of your site’s pages.
- Upon clicking this link, a form titled, “Sign Up or Change Preferences.” Customers will be asked how often they would like to receive emails, as well as their listing preferences.
- Once the client submits the form, they will receive a summary of their request. Automated Email Listings then stores the information in your Control Panel.
How Automated Email Listings Manages and Stores Leads
- In your AgentAdvantage Control Panel, navigate to your Automated Email Settings by following this path:
Leads --> Web Marketing Services --> Automated Email Settings
- You will see two headings on this page, “Caption and Closing Message,” and “Current Subscriber List.”
- “Caption and Closing Message” specifies the message sent with the automated email. To catch your client’s attention, be sure your message sounds personal.
- “Current Subscriber List” stores your Automated Email Listings subscribers. You can add new subscribers, view your subscriber’s contact information, and unsubscribe users.
Additional tips to make Automated Email Listings work better for you:
- Add a link in your buttons, or in an article, to the Automated Email Listings page.
- Make Automated Email Listings a part of your listing presentation. Let your listings clients know that you have leads waiting to receive information about their property.
- Add as an option on printed promotional material.
- Leave sign-up sheets at Open Houses. People often will leave information as a reflex as they encounter email sign-up sheets in a variety of settings. Even if a visitor is out for a Sunday drive, you never know who might be interested down the road.